Seller Appeasement Advertising is a Disservice

Seller Appeasement advertising is a disservice to everyone. That’s an ad that is placed in the newspaper to make the seller feel good but really doesn’t get results. In my last Blog I focused on the challenge that the newspaper industry has in identifying a new delivery system for the daily news. Their revenue is down because advertisers are not getting the results they need from newspaper advertising. The ability to search for products and services on the Internet has made newspaper ads literally yesterday’s news. In today’s economy you cannot spend money on ads that don’t produce results. You also need the information to be current, compelling, available on demand everywhere a potential prospect is looking. In 2002 the consumer placed newspapers as their number 2 source with the Internet being number 3. In 2008 newspaper didn’t make the top 5 and the Internet was number 1. Top 5 sources for the consumer in 2008 according to NAR- 1. The Internet 2. Real Estate Agents 3. Yards Signs 4. Open Houses 5. Real Estate magazines When making marketing decisions the Internet is the obvious choice. For More Valuable Real Estate Information visit: http://freereports.annapolishomes4you.com/ ------------------------------------------------ Thank you for your time, if there is ever anything I can help you with, don't hesitate to ask. “It’s a funny thing about life; if you refuse to accept anything but the best…you very often get it”   Somerset Maugham "Expect the Best"   Pat Ogle Pat Ogle, Associate Broker, CRS, DSAC, e-Pro, GRI, MCJ, REALTOR® Certified Residential Specialist / Certified Internet Marketing Specialist Over $73,000,000 in Settled Sales Champion Hall of Fame Best of the Best 2003, 2004, 2005, 2006, 2007, 2008 National Sales Award, 2003, 2004, 2005, 2006, 2007, 2008 #1 in AOL, Comcast, Google and Yahoo #1 Relocation site for Annapolis, Anne Arundel County   For more information Click Here Champion Realty, Inc. 711 Bestgate Road, Annapolis, MD 21401 410.224.0660 (O)   443.569.2736 (C)   410-224-0632 (F) e-Mail PatOgle@AnnapolisHomes4You.com Visit www.AnnapolisHomes4You.com Blog AnnapolisHomes4You.blogspot.com Please Don't Forget to Show Your Support for Our Troops! PS:  For the latest Ft. Meade and BRAC Real Estate information Click Here